Product Promotions Landing Pages (slideshow)

Purpose: Create one to several product promotion pages as part of stores’ inbound marketing campaigns. Landing pages were linked from social media, email marketing and digital flyers.

Homepages / First Impressions (slideshow)

Purpose:

• Descriptive link text for accessibility design. Also becomes concise calls to action written as value propositions – why customers should click, and the info they can expect to find.
• Branding and marketing differentiation
• Promotion of our ecommerce apps and why customers should use them

Links to apps videos created for convenient and larger purchases (slideshow)

Purpose: To increase customer knowledge about our apps, and products/brands they already purchase, plus introduce new ones.

Goal: Increased engagement with our apps, and larger sales transactions.

Store events for Lead Generation(slideshow)

Purpose: Invite customers and potential customers to learn more about products and brands we sell. Opportunity to get them into the store, meet staff in person to establish rapport.

Goal: At the event, staff can encourage sign-ups for an online account, plus inform them of our product promotions. In-person and personalized demos of our apps to establish a comfort level while showing how the apps make getting supplies quicker, easier and more convenient.